Benchmark Reporting Marks New Focus
SGI created the STAR Awards program for the mutual fund industry and this year, will begin issuing detailed scoring analysis to entrants of the program. This marks a first for SGI and its digital team. Behind the system is a detailed online entry and judging system. And new this year, there will be a greatly expanded pool of highly credentialed judges form both in and outside the fund industry. Nearly 60 judges from around the country will participate to ensure the reports provide insightful and verifiable peer reporting.
The new system will be announced to the industry in mid-January.
National Marketing Program Expands
Smith’s successful national secondary marketing program for the closed-end fund industry will greatly expand this year as the second phase of the program is launched. Smith has developed a highly-integrated content management program to reach advisors, investors and the national financial media. At the center of the program is a Content Editorial System to ensure that the right messages are being developed in real time, and distributed to the right targets.