— WHAT MAKES US UNIQUE —

There’s no easy way to describe the blend of capabilities we deliver for our clients. As a manager of leading trade groups, we collaborate on critical issues and best practices that benefit our work on behalf of our marketing clients. And as a marketing firm, we have cultivated the creative expertise that helps us deliver better results for our communities. We may be hard to describe, but our results are not.

— WHAT MAKES US UNIQUE —

There’s no easy way to describe the blend of capabilities we deliver for our clients. As a manager of leading trade groups, we collaborate on critical issues and best practices that benefit our work on behalf of our marketing clients. And as a marketing firm, we have cultivated the creative expertise that helps us deliver better results for our communities. We may be hard to describe, but our results are not.

Data Science
Data Science is the New Bacon

We talked with Korn Ferry’s Deepali Vyas who explained how data science now has a place of prominence in the investment management industry. Watch the clip here.

Advocating for Transformation
Setting the Agenda for Senior Leadership

We’re facilitating an annual leadership meeting in Baltimore on behalf of our client. Here, professionals from key practices will gather to discuss ways the investment industry is adopting to the current investment climate.

Small Moments, Big Audiences
Creating More Content with Less

After bringing advisors and clients together in Chicago for discussion around alternative investment products, we tapped industry experts for insight, leveraging this in-person touchpoint as yet another opportunity to create video content.

STAR Awards
Creating Those TA-DA! Moments

A Scorecard Evaluation system we created is helping marketers better understand what goes into creating marketing TA-DA moments. We’ve gathered nearly 1,000 judging evaluations and synthesized them into Scorecard evaluations that enable program entrants to better understand how to create outstanding work. It also helps us identify the latest trends and best approaches to successful industry-wide marketing.

Rebranded, Refocused
Launching a Rebrand That Reflects the Times

Many years in the making, SGI facilitated the name-change of an entire industry organization. Understanding current investor expectations, we urged our client to make a small but impactful change.

New Partnerships Forged
New Academic Partnerships Create Opportunities

In an effort to support the industry’s challenge to secure data talent, SGI has forged strategic relationships on behalf of our client. Through these relationships, we deliver an abundance of resources.