5 Digital Trends To Keep On Your Radar in 2018

Chloe Austin
Marketing Account Specialist

Interactive Platforms: Enhancing relationships through the delivery of customized, targeted content, enhancing relationships.

Video: Will continue to grow as a preferred delivery method. Look for live stream and animation to gain traction.

Digital Touchpoints: To successfully connect with clients, firms will need to create and connect effective digital touchpoints.

ROI Rules: Firms will continue to look for effective ways to measure Digital ROI. Those that are successful will be rewarded with opportunity.

Big Fish Will Swim In Smaller Ponds: Companies will move away from high-cost awareness efforts and invest in more organic, grassroots efforts that cultivate relationships through personalized targeting.

At SGI, we understand investment management marketing. For over a decade, we’ve continued to develop solutions that are cost-effective and targeted. To learn more about the services we offer and ways we can partner with your team, visit us online.