Launching a Rebrand That Reflects the Times

Launching a Rebrand That Reflects the Times

Why We Made the Change

For nearly 50 years, the IMEA (Investment Management Education Alliance), formerly the MFEA (Mutual Fund Education Alliance), focused on investor education and industry best practices. At our recommendation, the trade group officially became the IMEA, a milestone reflecting the organization’s recognition of the diverse goals-based investment management solutions offered by its members and other investment companies.