Marking its 20th anniversary, SGI rebooted the popular STAR Awards program two years ago with the introduction of an Evaluation Scorecard. In an effort to better drive an understanding of industry-wide marketing, we’ve leveraged a customized Scorecard Evaluation program that allows all entrants to receive an evaluation for each submission. Designed to provide invaluable feedback and ratings of submitted work, industry judges identify areas of improvement and existing work that made a lasting impression for investor, advisor and retirement audiences.

A win-win, this program benefit leaves entrants with actionable insight, also allowing us, as the program manager and industry partner, to better understand what works and doesn’t work when it comes to education-based marketing.